Changing Behavior Changes Outcomes

You can’t combat the universal challenges surrounding retirement planning unless you understand them.

Why Do People Avoid Planning for Retirement?

A team of behavioral scientists have helped identify five universal behaviors that keep people from planning and saving.

Retirement Counselors Your Employees Can Count On

Our dedicated retirement counselors understand the unique challenges your employees face and are proud to help them every step of the way as they plan for their future.

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Case Study SeriesHow We've Helped Public Sector Plans Like Yours

Public sector retirement plans have unique challenges. Prudential has worked with many public sector plans to move the needle to produce meaningful results in the retirement savings behaviors of their employees. Some examples include the State of New Jersey, the State of Hawaii and the Metropolitan Transit Authority (MTA).

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Tools & Resources to Motivate Employees to Take Action

Our research into the way people think about retirement has inspired us to develop novel ways to motivate employees to engage with their plan.


Assistance when and where participants need it.

  • Dedicated retirement educators
  • On-demand digital content on any device
  • Support in Spanish


Digital technologies that help make retirement planning easier to access and approach

  • Retirement Income Calculator
  • Mobile-optimized plan web portal
  • Plan-specific asset allocation program


Personalized "nudges" to remind and encourage your employees to engage

  • Action-oriented emails targeting key events and milestones
  • Integrated monthly digital and direct mail correspondences
  • Workplace communications and interactive onsite events

Proven Results

Our Participant Engagement Program significantly improves employee involvement. Here are the facts.

401(k) Plans

457(b) Plans


Page Citations

  1. Prudential Retirement, Dec. 31, 2014. Public Sector Defined Contribution Plan Survey Report, NAGDCA, 2014


Participants using the Retirement Income Calculator should consider other assets, income and investments (e.g. equity in a home, Social Security benefits, individual retirement plan investments, etc.) when assessing the adequacy of the estimated income stream as provided by this tool. The Retirement Income Calculator is hypothetical and for illustrative purposes only and is not intended to represent performance of any specific investment, which may fluctuate. There is no assurance that retirement income objectives will be met. It is possible to lose money by investing in securities.

Retirement Counselors are registered representatives of Prudential Investment Management Services LLC (PIMS), Newark, NJ, a Prudential Financial company.

Current clients, please contact your Prudential representative.
Ready to get started? Call 800-353-2847 or email us.