State of New Jersey
Getting Workers Involved in Their Retirement
To help 135,000 NJ state employees understand the importance of engaging with their deferred compensation retirement plan, Prudential created a National Retirement Security Week campaign with the theme of “Keeping the Future in Focus."
The multi-channel campaign included seminars that were held in 23 locations around the state, which encouraged people to take advantage of the resources that Prudential provides. The campaign was so successful it produced an 82.3% increase in meeting attendance over the prior year and received a 2015 NAGDCA Leadership Recognition Award.
Metropolitan Transportation Authority (MTA)
Prompting Positive Retirement Savings Behavior
Many of us underestimate the number of years we’ll live in retirement. So, its not surprising that there is often a gap between the number of years an individual spends in retirement and the number years he or she plans to spend in retirement.
To address “longevity disconnect” at the MTA, Prudential had an idea: create an interactive app for MTA employees to let them easily take an honest look at where and how they’ll be able to retire. With more than triple the take-action rate for similar campaigns, the following results speak for themselves.
State of Hawaii
Helping Employees Take Action
With the great weather and healthy lifestyle, it’s no wonder Hawaii residents tend to live longer than most. But coupled with a higher cost of living, Hawaii residents have to be particularly vigilant in planning for retirement.
To help State of Hawaii and participating country workers save more in the Island Savings Plan, Prudential partnered with the State and held a series of Employee Benefit Fairs to provide education and promote participation. The results are impressive.
- Plan statistics are from Prudential Retirement's Internal Analysis. Unless indicated otherwise, statistics are reflective of 2014 results.
- Plan statistics are from Prudential Retirement's Internal Analysis. Unless indicated otherwise, statistics are reflective of 2015 results.
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